As reported recently in Business week, e-cigarettes are fast replacing the tobacco cigarette as the old standard of the epitome of “cool”.
Aided by high profile folk who have been spotted vaping, such as Katherine Heigl, Jeremy Piven, Britney Spears, Leonardo DiCaprio, Catherine Zeta-Jones, and Kate Moss; and those extolling the virtues to the point of wanting to begin their own brands (the wacky Charlie Sheen has recently announced just this intention) the practice of vaping is gaining wide acceptance, even in the face of increasing bans and official warnings against their use.
In a climate where smokers are increasingly fed up with the often Draconian public health measures to obliterate the tobacco smoking habit, e cigarettes seem the perfect smoking alternative and a chance to for once being able to have one’s cake and eat it too.
It is to be hoped that with the increasing visibility of their use by cultural icons, the growing anecdotal evidence of their effectiveness as a smoking cessation device (although e-cig manufacturers and retailers cannot market them as such thanks to the FDA which turns out be good thing, meaning less regulation), and the promulgation of vaping as means of reducing health risks if not entirely eliminating them, that the public at large will continue to become aware and embrace e-cig use and the practice of vaping.
It would be the cool thing to do!