Well, I thought it was only a matter of time before big tobacco came up with a product which would compete with the e cigarette. When consumers can purchase a product which is cheaper, healthier, and more affordable than tobacco you can be sure the companies who knowingly manufactured and sold a deadly product for decades would want in one the action. So British American Tobacco have bought the rights allowing them to sell a product which is supposedly going to be the first safe cigarette, evidently the electronic cigarette independent companies are seeing these days don’t count.

This “Safe” cigarette is neither a traditional tobacco smoke or a regular electronic cigarette, but seems to be some sort of hybrid. Industry spokesmen claim that it’s going to be much more satisfying than the e cigarette but will a lower health risk than tobacco.

David O’Reilly, a spokesman for BAT, said “There is political support for this. In our view, e-cigarettes do not work. People should be able to use nicotine, but in the safest possible way.” To be honest, reading that statement made me want to find the man and punch him on the nose…haha

“People should be able to use nicotine, but in the safest possible way.”….really? A company that has knowing sold death laced with one of the most addictive drugs known to man for generations now thinks that we all have a right to a safe nicotine inhalation? Only if there is a colossal amount of money in it for them I guess.

Do you think the only reason this product is even being considered is because electronic cigarettes are becoming more popular every day? These companies probably see a future where people in the west no longer need to use their death sticks thanks to the every increasing quality of the e cigs available. They never seemed desperate to introduce a safe way to get nicotine when they didn’t have any real competition on the market. After all, we all know how ineffective regular nicotine replacement therapy is. I’m not sure I’ve ever met someone who has successfully used them to stop smoking cigarettes over the long term. E Cigarettes on the other hand are a completely different kettle of fish and look to have potential in allowing those addicted to nicotine to cut out the burning tobacco leaf.

The product they are hoping to have on the market in a couple of years was developed by a company called Kind Consumer in the UK and uses an aerosol to deliver nicotine to the consumer. With the money the tobacco companies have available to them there is a real chance they will be able to get this cigarette regulated. If that happens, and it does indeed turn out to be safe, will that be the beginning of the end for the electronic cigarette?

I have to admit that I’m quite intrigued by the idea of this new nicotine delivery product, but I’m disgusted that it’s going to be another money making vehicle for the companies that have been knowingly killing us since the 1950’s. I’m loathed to give them any more of my cash, and hopefully by the time it reaches the market e cigarettes will be so good that I won’t be interested in it anyway.

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